Gameday Couture was created to offer fun, fashionable team apparel for ladies of all ages. We work closely with each university to ensure their images, traditions, and brands are reflected in each piece. We uphold the highest standards for using the correct team colors, logos, and offering the best fit and quality possible for every item we produce.

In 2014 we appeared on ABC’s Shark Tank and signed a partnership with Mark Cuban. This partnership has brought even more popularity and excitement to Gameday Couture. We immediately began producing Maverick’s NBA apparel, and we are adding products for many different teams. We also produce a number of products for private label and custom pieces.

Our products can best be described as classic and traditional ladies' fashion pieces with a contemporary twist. From casual to dressy and everything in-between, there is something in the Gameday Couture collection for every style, every body type, and every personality out there. We realize that a lot of your customers are real women, and we offer our apparel in XS-XXXL sizing. Utilizing trendy styles, high quality fabrics, and a wide variety of embellishment techniques, the products take on a life of their own and definitely stand out in a crowd.

At Gameday Couture, we make products that allow you to express your personality and your style while representing your team colors. Gameday Couture focuses on creating products that are inspired, designed and handcrafted to wear to support your team at the office or in the stands.

We pre-sell the majority of our inventory prior to shipping, and styles sell out quickly so be sure to plan ahead for your Gameday merchandise!

Please feel free to contact us with any questions or feedback (we love to hear what you think!) at